Mabhanana ari kukwira uye anoramba ari pamusoro pechinyorwa chevanofarirwa muEurope, sekutsvagurudza kutsva kondinendi. Ongororo iyi, yakaitwa naNielsenIQ yeFyffes, inoyera kutenga nemaitiro ekushandisa uye inosimbisa kuti. bhanana Inonakidzwa nekupinda kwakanyanya mumhuri dzeEurope.
Chokwadi chinonyanya kushamisa ndechekuti 89% yevatori vechikamu Vazhinji vakapindura vakataura kudya mabhanana mumavhiki mana isati yaitwa ongororo, zvakanyanya kupfuura dzimwe sarudzo dzakajairika semaapuro (75%), maranjisi (56%), kana mazambiringa (44%). Nenhamba idzi, bhanana inosimbisa chinzvimbo chayo sesarudzo yepamusoro pakati pevatengi vekuEurope, kusanganisira mumusika weSpain.
Hutungamiri hwakajeka mukupinda uye kuwanda
Panyaya yefrequency, mhedzisiro inosiya pasina mukana wekupokana: bhanana rinotora nzvimbo yekutanga muzvikamu zvese zvakaongororwa, ine kushandiswa kwevhiki nevhiki kwe72%95% pamwedzi uye 98% kota. Mazana aya anoiisa pamberi pemimwe michero yakaongororwa.
Yakaturikirwa mune mamwe mazwi emazuva ese, zvinoreva izvozvo vatatu pavanhu vana Vanoidya kanenge kamwe pavhiki, uye vapfumbamwe mugumi vanoisanganisira mubhasikiti ravo rekutenga mwedzi woga woga. Iyi nzira yakagadzikana yekushandisa inoratidza kuwanikwa kwayo, kuita zvakasiyana-siyana, uye nyore pakudya kumba uye pakuenda.
Mutengo, uyezve, hauratidzike sechinhu chekusarudza. 59% yevakapindura Vaisagona kuyeuka kuti vakabhadhara marii pakutenga kwavo kwokupedzisira; 27% vakafunga kuti vanorangarira, uye 14% chete vaiziva chaizvo. Uku "kunzwa kushoma" kunoratidza kuti kusarudzwa kwebhanana kwakavakirwa zvakanyanya pamaitiro akasimbiswa uye kukosha kunoonekwa pane pane dzimwe nguva kushanduka kwemitengo.
Sei bhanana rakasarudzwa? Zvikuru zve kugutsa kudya (34%)sechikafu chinokurumidza uye chinoshanda (27%) uye kuchengetedza kudya kwakanaka (24%). Zvitatu zvinokurudzira zvinopindirana nemufananidzo wayo sechinhu chinovaka muviri, chiri nyore kutakura uye chakagadzirira-kudya sarudzo.
Kutenga tsika uye maturity zvido
Kutenga kweBanana kunowanzo kurongwa: 65% gadzirirai mberiNezvekuibva, vazhinji vanofarira michero ine ganda reyero uye yakaibva zvakazara panguva yekutenga, nepo 22% vanosarudza kutora zvimedu zvakasvibira zvishoma kuti vapedze kuibva kumba.
Aya mazano anobatsira vatengesi kugadzirisa assortment yavo pakati madhigirii akasiyana ekukura kuronga kudzoreredza zvakanyanya, kuitira kuti mutengi awane chigadzirwa chiri mumamiriro anonyatsokodzera mashandisiro avanoda.
Ndezvipi zvibereko zvinotevera mabhanana mukuzivikanwa muEurope?
Chidzidzo chacho chaisanganisira kuenzaniswa kwemichero ye13 nekushandiswa mumwedzi mitanhatu yapfuura, nebhanana se Mutungamiriri akanaka (95%) uye boka rinodzingirira rine nhamba dzakaderera zvikuru. Iyi ndiyo rondedzero yakazara:
- Banana (95%)
- Apple (89%)
- Orange (74%)
- Mazambiringa (74%)
- Michero mitsvuku (71%)
- Pear (64%)
- Mavise (60%)
- Lemoni (60%)
- Avocado (58%)
- Mananasi (57%)
- Pechisi (45%)
- Mango (43%)
- Papaya (10%)
Maapuro anoita seyechipiri inonyanya kudyiwa sarudzo, inoteverwa ne michero yecitrus nemazambiringanepo michero yemunzvimbo dzinopisa dzakaita semango kana papaya inonyora mazinga akaderera ekuvapo mumhuri dzeEurope.
Mamiriro ekudzidza uye basa rechikamu
Kuferefeta kwakaitwa na NielsenIQ ine vanhu vanopfuura zviuru zvinomwe munyika dzakasiyana dzeEurope. Zvakaitwa muna Kurume 2025 sechikamu cheFyffes 'inoenderera mberi yekuongorora musika chirongwa, chinobvumira kuenzanisa maitiro uye kuwana kunzwisisa kwakadzama kwezvinhu zvinotsanangura maitiro ekutenga.
Mukufanana, kambani yakatanga zvirongwa zvemazuva ano zvekushambadzira, senge "Eat'em, Like'em, Love'em" muIreland (nekusvika kuri kuuya kuUnited Kingdom) uye kuburitswa kwaTrudi muNorway nemushandirapamwe we "Little Voices", wakanangana nekusimbisa mameseji ehutano, kuita uye nemhedzisiro yakanaka mukugadzira nharaunda.
Mufananidzo wemusika wakajeka: bhanana rinochengetedza a yakasimba mukana mukuda uye frequencyMutengo hausi kutonga sarudzo; kutenga kwakarongwa, uye danho rekuibva ndiro rinokosha. Iyi seti yemasaini inobatsira kune vanogadzira, vanogovera, uye masupamaketi muSpain uye neEurope yese pakugadzirisa kugovera, kutaurirana, uye kuwanikwa.
